I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverge in a wood, and I
Took the one less traveled by,
And that has made all the difference.

– Robert Frost “The Road Not Taken”

 

This is not a song about being a rebel. It’s about celebrating the unique imprint given to us upon our creation instead of trying to change it to look like everyone else’s. If you follow the crowd, you’ll never leave any new footprints. That’s the vision we tried to capture in the video.